Digital Marketing & Growth
I have been running digital marketing operations across industries for more than ten years. The essence of the job never changes: turn the business goal into a number, build the channel mix that reaches it, and prove every month what actually worked.
- Annual marketing strategy and budget planning — targets and ceilings per channel
- Multi-market campaign operations: parallel management across countries, languages and search engines
- KPI tree design: a metric set tied to revenue that everyone reads the same way
- Monthly performance reporting: decision tables, not slide decoration
- Team and agency coordination: brief quality, budget control, output review
- AI-assisted workflows: integrating AI tools into content, analysis and reporting
- Analysis: I photograph the current state through data and account audits.
- Plan: I build the channel mix, budget and calendar against the goal.
- Execution: I set up campaigns and run the process with the team.
- Measurement: A monthly cycle shows what worked; the plan updates.
Frequently Asked Questions
FAQWhy is a digital marketing strategy essential?
Accounts without strategy drift channel to channel: a little budget everywhere, meaningful results nowhere. Strategy means turning the goal into a number and prioritising channels against it — a business that doesn't know where and why its budget goes is spending blind, whatever the amount.
Which metrics matter?
The ones that tie to revenue: lead volume and cost, conversion rate, channel-level revenue contribution, customer acquisition cost. Reach and engagement provide context, but on their own they are not proof of success.
Can you do digital marketing on a small budget?
Yes — but not on every channel. The rule of small budgets is focus: the single channel with the clearest purchase intent, one goal, good measurement. Channel count grows with budget; small accounts that do the reverse appear everywhere and convert nowhere.
What should the business side watch when working with an agency?
Three things: the clarity of the brief (goal + number), the reasoning behind budget allocation, and whether reports match raw data. The agency executes; a technical eye keeping the goal and the measure on the business side defines the quality of the collaboration.
Want to talk about this?
Questions, ideas or collaboration — email and LinkedIn are always open.