Notes from the field
Not from theory but from campaign dashboards: guides on digital marketing and health tourism, written from experience.
Digital Marketing for Health Tourism: A Multi-Market Strategy Guide
How do you actually build international patient acquisition? A practical playbook distilled from campaigns I manage across multiple countries and languages.
Health TourismHealth Tourism SEO: How International Patients Find You on Google
Instead of traffic that stops when the ad budget does, a patient source that compounds: a hands-on guide to health tourism SEO, from search intent to treatment-page architecture.
Health TourismAdvertising Budgets in Health Tourism: How Much, Which Channel, Which Market?
The right answer to "how much should we spend on ads?" is not a number — it is a calculation method. The planning system I settled on while managing seven-figure budgets.
Digital MarketingWhat Is Digital Marketing? Channels, Measurement and a Practical Starting Guide
A clear definition of digital marketing, its core channels, how it differs from traditional marketing and where to start — written from 10+ years in the field.
Digital MarketingDigital Marketing Near Me: How to Choose Well (and When Location Doesn't Matter)
What does someone typing “digital marketing near me” actually find? How local results work, when proximity matters in digital marketing — and how to pick the right expert.
AIWhat Is Vibe Coding? A Non-Developer's Guide to Building Software With AI
Coined by Karpathy, named Collins Dictionary's word of the year — what exactly is “vibe coding”? How it works, where it shines and where it bites, from a non-coder's perspective.
AIVibe Coding for Marketers: What You Can Build Without Code — and Where to Stop
Landing pages, campaign microsites, reporting dashboards… How vibe coding empowers marketing teams — and at exactly which point the work must be handed to engineers. Field-tested.
SEO & AIBeing Visible in AI Search: From SEO to GEO
ChatGPT, Perplexity and Google's AI Overviews now answer your customers on your behalf. What does it take for your brand to be part of that answer?
Performance MarketingGoogle Ads in Healthcare: Restrictions, and Lessons from Million-Euro Budgets
Advertising in healthcare is a different game with its own rulebook. Policy constraints, campaign architecture and the lessons large budgets teach.
CRM & AutomationCRM for the International Patient Journey: From First Click to Treatment
In health tourism, most losses happen after the form, not in the ads. How to build a CRM operation that manages the patient journey end to end.
SEO & AIMultilingual SEO: hreflang, Yandex and Localisation
The technical handbook for sites that want visibility in multiple languages and countries: URL architecture, hreflang, Yandex differences and localisation discipline.
Conversion OptimisationConversion-Focused Landing Pages: Pages That Generate Leads in Health Tourism
Your ad budget's fate is decided on the landing page. The section-by-section anatomy of high-converting landing pages in health tourism.