Web Design & Development
I have built, run and measured dozens of corporate sites and campaign pages. The clearest lesson: a website is not a storefront, it is a sales tool — it must load in seconds, get found in search and move the visitor to the next step.
- Corporate website and landing page development — mobile-first, conversion-focused
- Multilingual site architecture: hreflang, language versions, localised content structure
- Technical SEO foundations: schema, sitemap, Core Web Vitals, speed optimisation
- Content architecture: page and menu structures built on search intent
- Analytics setup: GA4, conversion tracking, heatmaps
- Discovery: I study the audience, competitors and search demand.
- Architecture: I plan the page structure around search intent.
- Build: I create light, fast, accessible pages.
- Measure: I track conversion after launch and improve.
Frequently Asked Questions
FAQWhy does site speed matter so much?
A slow page is abandoned before its content is seen, and Google factors Core Web Vitals into rankings. Lean, light foundations instead of heavy themes and plugin stacks — speed is an architectural decision made at the start, not a feature added later.
Rebuild or improve?
The audit decides: if the technical base is sound, improving is economical; if it is slow, insecure or closed to SEO, rebuilding is cheaper in the long run. The decision should follow audit findings, not feelings.
What is the difference between a landing page and a corporate site?
A corporate site informs and builds trust; a landing page focuses on a single goal (form, message, call). Ad traffic should go to a dedicated page that continues the ad's message, not to a generic site — much of the conversion difference is born right there.
What determines conversion on a website?
Message match (visitors must see what they came for on the first screen), speed, trust blocks (real information, a clear process) and a low-threshold action. Visual polish sits on top of those four — it does not replace them.
Want to talk about this?
Questions, ideas or collaboration — email and LinkedIn are always open.