SEO & AI Visibility
Search now has two layers: the classic results page and the answer an AI synthesises. I work on both together — technical SEO and content for the rankings, answer-engine optimisation (AEO/GEO) for a place among the AI's sources. This site itself is built with that approach.
- Technical SEO: crawl/index audits, site speed, schema, hreflang
- Content strategy: search-intent research, Q&A-structured and citable content
- AI visibility: llms.txt, structured data, technically open ground for AI crawlers
- Multilingual and international SEO: Google + Yandex, market-by-market webmaster management
- Monitoring: regular tracking of rankings, traffic and AI citations
- Audit: I find technical blockers and content gaps.
- Priorities: I build a roadmap by impact/effort balance.
- Execution: I manage technical fixes + content production.
- Monitoring: I report rankings and AI visibility.
Frequently Asked Questions
FAQWhat exactly is AEO/GEO?
ChatGPT, Perplexity and Google's AI Overviews assemble answers from web content. Answer/generative engine optimisation restructures content so these systems understand, trust and cite it: clear Q&A blocks, structured data, proof of expertise and a technically open foundation for crawlers.
When do SEO results appear?
Technical fixes show within weeks; content strategy typically in 3–6 months — competition and site history decide. A "number one in a month" promise contradicts the nature of the work.
Does Yandex require separate work?
If Russian-speaking markets are a target, yes: Yandex has its own webmaster tool, a different indexing tempo and a high sensitivity to Russian content quality. Strength on Google does not guarantee visibility on Yandex.
What is the rule of content in the AI era?
Proof of experience. Generic text anyone can produce earns a place neither in rankings nor in AI answers. Content that carries real field experience, has a named author and makes measured claims — especially in YMYL fields like health and finance — is the only route to durable visibility.
Want to talk about this?
Questions, ideas or collaboration — email and LinkedIn are always open.