https://www.batuhankonal.com/blog/ Field-tested articles on health tourism marketing, SEO, Google Ads and CRM. en https://www.batuhankonal.com/blog/health-tourism-digital-marketing-guide/ https://www.batuhankonal.com/blog/health-tourism-digital-marketing-guide/ Fri, 24 Jul 2026 09:00:00 GMT Health tourism digital marketing guide: market selection, trust infrastructure, multilingual landing pages, Google/Yandex/Meta campaigns and patient-journey measurement. https://www.batuhankonal.com/blog/health-tourism-seo-guide/ https://www.batuhankonal.com/blog/health-tourism-seo-guide/ Fri, 24 Jul 2026 09:00:00 GMT Health tourism SEO guide: international patient search intent, treatment page architecture, E-E-A-T, multilingual technical setup (hreflang, Yandex) and measuring organic patients. https://www.batuhankonal.com/blog/health-tourism-advertising-budget/ https://www.batuhankonal.com/blog/health-tourism-advertising-budget/ Fri, 24 Jul 2026 09:00:00 GMT Health tourism advertising budget guide: working backwards from targets, channel prioritisation, market allocation, seasonal planning and measuring budgets through the CRM. https://www.batuhankonal.com/blog/what-is-digital-marketing/ https://www.batuhankonal.com/blog/what-is-digital-marketing/ Fri, 24 Jul 2026 09:00:00 GMT What is digital marketing? Definition, core channels (SEO, Google Ads, social media, email, CRM), differences from traditional marketing, measurement logic and first steps. https://www.batuhankonal.com/blog/digital-marketing-near-me/ https://www.batuhankonal.com/blog/digital-marketing-near-me/ Fri, 24 Jul 2026 09:00:00 GMT A guide to the “digital marketing near me” search: how Google's local results work, when location matters in digital marketing, an evaluation checklist and the red flags to avoid. https://www.batuhankonal.com/blog/what-is-vibe-coding/ https://www.batuhankonal.com/blog/what-is-vibe-coding/ Fri, 24 Jul 2026 09:00:00 GMT What is vibe coding? The origin of the term (Andrej Karpathy), how it works, the tools involved, its advantages, its risks and how to use AI-built software wisely — a guide for non-developers. https://www.batuhankonal.com/blog/vibe-coding-for-marketers/ https://www.batuhankonal.com/blog/vibe-coding-for-marketers/ Fri, 24 Jul 2026 09:00:00 GMT A vibe coding guide for marketing teams: building landing pages, microsites, calculators and reporting tools with AI; a quality-and-security checklist and the engineer-handoff line. https://www.batuhankonal.com/blog/ai-search-visibility-seo-to-geo/ https://www.batuhankonal.com/blog/ai-search-visibility-seo-to-geo/ Fri, 24 Jul 2026 09:00:00 GMT How to become visible in AI search (ChatGPT, Perplexity, AI Overviews): what GEO/AEO is, how it differs from classic SEO, and the technical and content steps required. https://www.batuhankonal.com/blog/google-ads-healthcare-guide/ https://www.batuhankonal.com/blog/google-ads-healthcare-guide/ Fri, 24 Jul 2026 09:00:00 GMT Google Ads for healthcare: policy restrictions, personalisation limits, campaign architecture, conversion tracking and budget optimisation lessons from the field. https://www.batuhankonal.com/blog/crm-international-patient-journey/ https://www.batuhankonal.com/blog/crm-international-patient-journey/ Fri, 24 Jul 2026 09:00:00 GMT CRM in health tourism: stages of the international patient journey, first-response speed, multilingual follow-up, automation, and channel-based patient reporting. https://www.batuhankonal.com/blog/multilingual-seo-hreflang-yandex/ https://www.batuhankonal.com/blog/multilingual-seo-hreflang-yandex/ Fri, 24 Jul 2026 09:00:00 GMT Multilingual SEO guide: choosing a URL structure, implementing hreflang correctly, Yandex-specific requirements, localisation and multi-market content management. https://www.batuhankonal.com/blog/conversion-focused-landing-pages-health-tourism/ https://www.batuhankonal.com/blog/conversion-focused-landing-pages-health-tourism/ Fri, 24 Jul 2026 09:00:00 GMT Conversion-focused landing pages for health tourism: page anatomy, trust blocks, form design, speed, mobile-first thinking and testing discipline.